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Neuroscientist Talks About ASMR

In their new video, Wired explores ASMR with Dr Nick Davis, psychologist, neuroscientist and Senior Lecturer at Manchester Metropolitan University (UK).


Why do people enjoy ASMR videos? One thing we do know, is that it is associated with what usually happens during relaxation, including slowing of the heart rate, electrical activity in the skin – so ASMR is not purely psychological.


Dr Nick Davis talks about how the physiological responses happen when people view ASMR (slowing of the heart rate etc) and how the physiological responses are triggered by a phycological state, for example, associating the trigger with comfort hence feeling comforted when watching the video.


We still don’t know how or why these physiological and psychological states are related, but they are and we need to further explore this. One theory suggests that ASMR stems from security and comfort we receive during our younger years – a feeling you get from a maternal bond – Davis wonders if ASMR is created during parental bonding.


The video touches upon why some people like slime videos – Davis thinks it’s because of the detailed action of playing with the slime, the process of the content creator doing something carefully – something the viewer can really focus on.




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