According to Nielsen, 98.2 million people in the USA tuned into watch the 2019 Super Bowl - that’s 196.4 million eyeballs directed at the TV screen during the commercials. With the host network, CBS charging $5.25 million for a 30 second advertising spot, brands mean serious business when they purchase this prime-time spot.
It’s great news for the ASMR community that Michelob ULTRA Pure Gold thought an ASMR inspired advert was right for this expensive slot.
It’s the brand’s first organic light larger and it aims to connect the viewer with nature, showcasing the beer in all its organic glory, but why did they choose to create their advert in this style? Their target demographic is young professionals who value wellness and organic food. What popular millennial trend focuses on wellness and wellbeing? ASMR.
Airing a quiet video that instantly draws the viewer in and brings them into the present moment among a sea of noisy adverts is a very clever marketing strategy.
Thanks for representing the ASMR community in a professional and positive way!
Now it's your turn to watch the video and tell us what you think.
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