IKEA Australia has created an ASMR-inspired video for National Tidy Day on 29 February 2020, launched as part of the Tidy by IKEA campaign that aims to inspire Australians to tidy and organise to reduce stress within the home.
The clip showcases the act of tidying in different parts of the bedroom, while amplifying the sounds of the tasks involved in creating a tidy space, including making the bed; organising underbed storage; tidying the bedside locker; and more.
Christine Gough, Interior Designer for IKEA Australia said, “Our surroundings have such an impact on how we feel, with research showing a messy and cluttered room can cause stress and anxiety at home.’’
“So we’re calling on anyone who has been procrastinating when it comes to tackling the life admin associated with organising their home, to tune in and allow the rhythmic sound of tidying to motivate them to tackle tidying up.”
Very inspiring IKEA! Watch the video here...
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