IKEA Australia is currently showcasing a 14 day live-stream on YouTube called The Sleep Ship.
Kent and Sara, two Swedish IKEA employees, softly speak over calming music and gentle waves, reading furniture names from IKEA Australia’s 2020 catalogue.
The visual is a cargo ship travelling across the open ocean, on the way to Australia, loaded with new products that will help tired Aussies get the good night's rest they deserve.
IKEA is no stranger to making ASMR-inspired content - they recently released the IKEA sleep podcast and most notably, their Oddly IKEA ASMR video published in 2017 which currently has 2,664,447 views to date.
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