Cadillac have published their first teaser video revealing their campaign for the CT5 Sedan and you’ve guessed it, they’re using ASMR to promote their ‘unrivaled CT5’.
The ‘Sensory Symphony’ campaign will be a series showcasing the car, releasing one video per week until April 16th, with the big reveal taking place at the New York Auto Show shortly after.
This wouldn’t be the first car manufacturer to use ASMR in its marketing - in September 2018, ASMR Zeitgeist and Renault teamed up to create an ASMR video promoting Renault Zoe, gaining over 461,094 views on Zeitgeist’s YouTube channel.
We can’t wait to see the ‘Sensory Symphony’ Cadillac have promised us. Bring on the tingles.
Didn't realize big brands were also jumping on ASMR. Wonderful.