National Rail - First Class Marketing?

National Rail promotes rail services to passengers across England, Wales and Scotland and provides business services to train operating companies (TOCs). It is the most recent brand to use ASMR as a marketing tool.

Did somebody say relaxing train journey!?

That's exactly what the marketing team at National Rail thought when they teamed up with Whispers Red - a popular British ASMRtist who has over 600,000 subscribers. She has created a tingle inducing 30 minute guided train journey video to promote National Rail, their rail cards and other products.

Published on 11 February 2019, the comment section under the video is full of support; the video appears to have been very well received by the ASMR community...

What wonderful exposure for ASMR represented by a respected and tingly ASMRtist!